CW gets early start on fall season

The CW will get a jump on the competish next season, launching Sept. 1 with a fall sked that the net will promote as its most cohesive ever.
"We want to make some noise before the official season premiere," said CW entertainment prexy Dawn Ostroff, who is pitching the nets fall sked to advertisers tonight in a tent erected outside Lincoln Center. "Launching three weeks beforehand should give us an advantage."
Coming off of a difficult year ratings-wise, the CW is hoping to inject some life into the lineup by focusing on big franchises. Inspired by the buzz surrounding frosh success "Gossip Girl," all three of the weblet's new fall entries were designed to have built-in aud interest.

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Variety.com

Wed May 14

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