New Balance this week teamed with popular educational program Sesame Street for a co-branded collection of children's shoes that will debut in July.

The athletic footwear and apparel company will launch the collection across major retailers including Finish Line, Foot Locker, Hibbett Sports and others, in addition to its own stores.

With a premium price point—$43 for infant styles, $65 for grade school styles—the shoes will be backed by a national campaign that includes TV spots during Sesame Street, which airs three times a day in most major U.S. markets.