The guy who reinvented ice cream is desperately trying to reinvent his company — before it melts.
More than two decades ago, microbiologist Curt Jones devised a way to flash-freeze ice cream into colorful pellets about the size of BB's. Now in a tough economy, the outside-the-box company he founded, Dippin' Dots, is searching for a new concoction to take it beyond the quirky-but-costly ice cream's seasonal popularity in amusement parks and stadiums.
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I've never been a huge fan of dippin dots so I can't see me trying coffee dots. What about you? Would you try them?
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